Rockland Wheels stands as a testament to passion, family and a deep-rooted commitment to the powersports community. Our journey began in 1989 when a young Sylvain Charette founded Location Action in 1989. At the time, the business specialized in renting equipment and tools. With an entrepreneurial vision and a keen understanding of customer needs, Sylvain gradually expanded his offerings. In 2003, he took a significant step into the powersports industry by acquiring G&S Snowmobile, and in 2006, he fully embraced the sector by purchasing Rockland Wheels.
